I coordinated a sync class focusing on a case discussion with MBA students from UM-Flint and National Taiwan Normal University (NTNU) in Taipei. With the input from my colleagues (both of them marketing professors at UM-Flint and NTNU) students thousand miles apart were able to contribute to a case discussion about Walmart’s marketing strategy in China. The new classroom with necessary IPTV equipment built by the School of Management had just finished construction and immediately was put to a good use. The quality of video and audio was amazing – you don’t really feel that people on the screen are actually 11 time zones away!
Read about the story published by UM-Flint News here:
The same story was also published by NTNU’s press office (in Chinese): http://pr.ntnu.edu.tw/news/index.php?mode=data&id=12541&fb_action_ids=400071200075983&fb_action_types=og.likes&fb_source=hovercard&fb_aggregation_id=246965925417366